Sony PS4 'Neo' Expected on Sept. 7

Mark the calendar, gamers: Sony is expected to unveiled its next-gen PlayStation on Sept. 7.

An event is being held at the PlayStation Theatre in New York City at 3 p.m. ET, according to the stark invitation.

Sony did not immediately respond to PCMag's request for comment, but told The Verge it will "share details about the PlayStation business." It remains unclear whether that includes a console release date or price.

Rumors of a new PS4, codenamed "Neo," began swirling in March when The Wall Street Journal teased a new PlayStation that could more effectively handle virtual reality content.

April reports tipped a $399 price tag and a new gaming mode intended to take advantage of super-charged specs, like a higher clock speed, improved GPU, and higher bandwidth on the memory.

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