You probably already know that Facebook shows you ads based on what it thinks you like and dislike, but you might not be aware that it also labels your political preferences — even if you don't state them yourself. Earlier this month, the social network made this information easier to find with a new ad preference tool. This lets you see what the company's algorithms have determined as your interests (covering art, music, and hobbies, as well as politics) and edit them to your liking.
To find out what Facebook thinks your political allegiances are, head over to www.facebook.com/ads/preferences. From there, click on the "Lifestyle and culture" tab under the Interests section. There should be a box in that section titled "US politics" (you may have to click "see more" to find it), which will include, in parentheses, your political designation — for example, liberal, conservative, moderate, etc. (This information might also appear in a drop down menu.) As with the other ad preferences on this page you can remove it by clicking the X in the top right corner.
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