Donald Trump delivered a populist rallying call to Americans who felt left behind enough to send a non-politician to do the most powerful job on earth, after he was sworn in Friday as America's 45th president.
'I will fight for you with every breath in my body,' he pledged. 'And I will never, ever let you down.'
Trump promised 'America first' would become the central organizing principle around which his government is organized.
'We will follow two simple rules. Buy American and hire American,' Trump declared.
At 1,453 words, his inaugural address was the shortest since Jimmy Carter's in 1977. His slogans were just as tight.
'America first,' a mantra that he put into common use as he campaigned for the White House, found some flesh on its bone Friday.
'Every decision on trade, on taxes, on immigration on foreign affairs, will be made to protect American workers and American families,' he said.
Trump's oath of office – which he called 'an oath of allegiance to all Americans' – was marred by a protester blowing a whistle and another handful shouting muffled slogans in the distance.
But the moment passed. Trump spoke his vows. And America had a new leader.
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