In a bid to do something new, young bands turn to classic rock

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(editor's note: Thank God real music is back!)

Some of the music industry’s biggest players are betting that a new sound is ready to catch on. It’s called classic rock.

The genre is being reinvented by young musicians, some of whom are barely out of high school, who are channeling bands their mothers and fathers grew up with.

Greta Van Fleet is a rarity in today’s music business: An old-fashioned rock band that could, some music executives say, break into the pop world.

The Frankenmuth, Mich., group is made up of 21-year-old twins Jake Kiszka, the band’s guitarist, and Josh Kiszka, its singer; their brother and bassist Sam Kiszka, 18; and drummer Danny Wagner, 18. Greta Van Fleet’s debut EP, “Black Smoke Rising,” which features Josh’s Robert Plant-like howl and Jake’s guitar hooks, opened at No. 1 on Apple’s iTunes rock chart. “Highway Tune,” their single, recently topped Billboard’s mainstream rock radio chart for five weeks. Despite having just four songs, Greta Van Fleet is selling out clubs like New York City’s Bowery Ballroom.

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