Swedish museum celebrates corporate failure

From Harley Davidson-branded perfume to a lasagna produced by toothpaste maker Colgate, the corporate world is awash with ideas that fail to connect with consumers, and one museum curator hopes to inspire people with them.

The Museum of Failure in Helsingborg, Sweden features products that can be politely described as missteps.

Exhibits range from Blockbuster's DVD viewer to Bic's "For Her" pens and even a Donald Trump Monopoly board game.

"I got tired of all these success stories," said Samuel West, the museum's curator. "The same narrative, some guy makes a new product or invention, cashes in and becomes a millionaire and then says 'Hey look at me I'm successful.'"

West says 80 to 90 per cent of innovations, an all-encompassing term he uses for new products or inventions, fail.

"I was thinking, ‘Where are all these failures?’ They don't get the attention they deserve," he said.

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