Marvel Comics has always been in a pickle when publishing storylines that relate to situations from back in the day to issues facing us now.
X-men comics back in the late 60s always gave a representation on how the minority community were not filled with just criminals but with heroes and also innocent people. Mutants were the minority, and they were the ones being hunted.
While Magneto believed Mutants were superior towards the human race because of their abilities, Professor X believed that mutants and humans will one day live in harmony.
I remember when I read the issue of the Amazing Spider-Man when Spidey meets President Barack Obama. That doesn’t sound so bad, right?
Of course it doesn’t!
It just shows that Marvel was keeping up with political changes. It is likely that there were racist arrogant jerkswho hated seeing the former president in a Comic Book, but it never really affected the sales ratings back then.
Today, it’s different.
Sales from Comic Books last year added up to $580 Million, just 1 million more from the previous year.
For example, one of Marvel’s biggest series, Civil War, published a 2nd part last year which contributed to the sales numbers earning $391,526. Unfortunately, the series did not make number one in 2016 for the most sales of a comic book series.
One of the reasons why Marvel had a huge downfall last year was because of comic books displaying Social Justice content, such as storylines depicting organizations like Black Lives Matter within a future dystopia where officers are robots oppressing minority groups.
It’s clear that the writer of this story had a clear narrative on where he stands with officers and their relationship with African-Americans (Marvel later cancelled it due to poor sales).
Another possible cause of falling profits is the creation of new characters such as Ms. Marvel (Kamala Khan) who is a Muslim.
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